Public Relations and COVID-19: Focus on building trust

The COVID-19 pandemic has thrown the single biggest challenges at the Public Relations community. There is widespread panic triggered by misinformation; inadequate hospitals capacity leading to alarm; the stress of social distancing and lockdowns to cope with; jobs being lost; and there is uncertainty around manufacturing, travel, supply chains and public services. The recent Edelman […]

WHITE SKIN FETISH – A NEVER-ENDING SAGA

Disclaimer – I am a medium beige colour, somewhere in the middle of the Indian skin colour range. A Marie biscuit rather than the peaches of Kashmir, or the milky coffee of South India. “World is not fair but UB fair,” says the half-page ad in a morning newspaper. It is promoting yet another fairness […]

FAKE NEWS – HOW TO TACKLE IT AS COMMUNICATION PROFESSIONALS

We’ve all heard the term “fake news” being thrown around in the recent past. Yet how often do we consider its implications? It is not merely a journalism problem; this issue also profoundly affects PR and communication professionals as well. First and foremost, what exactly is “fake news”? Fake news is essentially news, stories or […]

Building a Client-Agency Partnership

Public Relations agencies can be crucial to bottom line success. PR is a business tool to ensure that the brand is always before the target group, that the brand sets up and continues the conversation with the target constituency and a constant check on the pulse of that constituency is maintained. That’s the ideal situation. […]

Role of PR in the modern world

We live in exciting times. The history of Public Relations (PR) can be traced back to the 18th Century when lobbying and campaigning backed by celebrities was the norm. In the last 250 years, the art of PR has evolved. It has matured to become a strategic tool for governments, leaders, industry, businesses, social organizations, […]

5 Points for a career in communications

Communications is acquiring fresh importance. On the one hand, people are hungry for information. On the other, the amount of available information is growing. And finally, the number of channels and technologies to reach societies, communities, and individuals has become richer than ever before. There used to be a time when communication meant writing for […]

Call of Corporate Communication – Part 2

Cont. What this indicates are the arrows required in the quiver of a good corporate communications professional. Aside from being a ‘natural’ at communication, two other things will make it easier to break into the world of corporate communications: a formal education in the profession (along with internship) and a great CV. Let’s look at […]